Make Legal History is part of History Factory marketing pitch at a legal conference, by Bruce Weindruch, CEO. The blurb says: " Bruce shows three basic ways to apply heritage to your firm. First, perform a heritage audit to identify your firm’s historical assets. Second, capture the oral history of your firm and its people — and leverage this compelling resource. Third, apply The History Factory’s guiding methodology: “Start with the future and work back.” You will learn how take your firm’s current business objectives and systematically make connections to past examples to create seamless continuity." How's that for excellent historiography???