Bright ideas is a boring name, but illuminated ideologies doesn`t do it. Nor does lit logic, though that`s in the right direction. Susa says alliteration is desperate and not very clever. I think its the pun of the sound world of words. And the accidentals, like Would World, slip o the keyboards, I use my cell-a-phone to call you, and my cell-o-phane to wrap. Well, neat stuff. Cultural notes from Canadian Sunday morning tv. Morphing car ads: A Kia ad where this young guy goes up to an apparent junker, pulls away the camouflage junker car cover, to reveal a brand new Kia. An apparent mini-van ad, panning all around the vehicle with the usual platitudes and soft lights, and in exactly the expected spot for the mileage pitch, slips in "delivers 48 meals per gallon" and finishes " the Salvation Army Mini Van, get one." or something like that. And again, one of the best shows on TV is "How It Is Made", produced in Quebec. It focuses on everyday things, but goes far beyond the usual science documentary with gorgeously edited shots of mixing vats, assembly lines, filling machines, sometimes choreographed with music. A real pleasure.